SCIN (Stakeholder centered innovation) is an elaborate stakeholder mapping tool that allows you to ​
​
1) make an exhaustive inventory your stakeholders​
2) select the right stakeholders for your next project step(s) ​

Tips for use​

Use the scin template(s) early in the project to plan your user research. It is best practice to also use scin again as a tool for planning the development phase. Revisit the tool any time you think of planning a next step involving users in research, concept creation or implementation.​

​How to use​

​Scin has five stages​

• Step 1 – Describe value related activities​

• Step 2 – List organisations​

• Step 3 – Segment stakeholders/users​

• Step 4 – Select stakeholders​

• Step 5 – Plan stakeholder involvement​

Step 1: Describe value related activities​

Pick a linear proces that best describes/covers the current context your stakeholders come from and divide this process into a sequence of verbs/ activities that take place. The chosen process might be based on a customer journey, a product life cycle, a value chain, whatever covers the context best.

Let’s say we want to involve stakeholders in a project to reduce the environmental impact of canoe hiring on the Kleine Nete. It makes sense to pick the CUSTOMER JOURNEY(see tool) as a process to identify stakeholders. ​

​Canoe trip : travel > hire canoe > boat > eat > return to base > travel > share on socials​

Step 2: List organisations​

For each VERB, make a list of all the ORGANISATIONS/ GROUPS that have a direct link to the activity. 

In most cases there are also elements or stakeholders that affect your context, but are not directly linked to the chosen process. Have a short brainwriting exercise to ad them to the stakeholder map.

Step 3: Segment stakeholders/users ​

For each ORGANISATION/GROUP, List all possible FUNCTION TITLES that have a direct link to the activity​

​At the end of step 3 you wil likely have a list of up to 150 individual stakeholders, which is a lot! However : the key insight of your research that leads to reduce the environmental impact of canoe hiring might arise from observing or interviewing a local restaurant owner. Imagine that he/she was NOT on your list…

Step 4: Select stakeholders​

For each relevant project step, select your most important stakeholders based on two criteria (each participant has 5 red and 5 Blue dots).

1. Does the stakeholder have POWER ? Is the stakeholder in a position to influence the context and create change? Is the stakeholder a key stakeholder to assist in implementation of our innovation? (Place a red dot)​

2. Does the Stakeholder have INTREST? Does he or she have things at stake, do they have “skin in the game”? (place a blue dot)​

​Next : Plan stakeholder involvement​

​Formulate a strategy for user involvement Using the Power/Interest Grid to plan your next process step.​

​Use SCIN to​

​Plan user engagement in user research ( template 3a)​

• Plan cocreation/ development processes (template 3b)​

• Select participants to workshops such as focus groups​

• Start mapping actors in an ecosystem​

• …. ​