Tips for use

You can use the Value Builder by yourself or within a group, such as with colleagues. When using the tool with colleagues, divide into two groups. One group focuses on completing the user side (left) of the canvas, while the other group concentrates on the solution direction side (right). After both sides are filled in, get together with the entire group to see if there is sufficient alignment between users' demands and the solution direction.

Download the Value Builder canvas and print it on a large sheet of paper. You can also check out an example of how the Value Builder can be used for experimenting with a Data Dashboard on shipping movements in the IJ.

How to use

The Value Builder provides insights that can help you make your solution more appealing and better suited to your users. The Value Builder is all about focusing on one user group and a single solution direction at a time. Start by filling in the user side (left) of the canvas and then move over to the solution direction side (right).

Step 1: identify your customer group

Different users can have different needs and goals. To figure out if your solution direction really hits the mark, you'll want to get as specific as possible when choosing a user group. Think of a user group as a bunch of people who share similar traits and desires. If you're dealing with multiple user groups, just make a separate Value Builders for each group of users.

Step 2: determine the goals of your customer group

Every user or group usually has some pretty clear objectives when it comes to using a waterway. For example, a shipper's main goal might be to reach the final destination on time, with a big emphasis on speed. On the other side, people who enjoy recreational swimming are all about having a great time and making sure they can swim is safely.

Step 3: describe the wishes of your customer group

Users have needs to achieve their goals. Consider their wishes on their way to achieving the goal. Which results will make them happy? What do they expect from your solution? What do your users dream of?

• For example, in the case of the shipper, what helps them to arrive on time?
• For example, in the case of a canoe rental company, how can they attract more customers and how would they reach them?

Step 4: describe your solution direction

Choose one solution direction and describe it. Specify the key components of the solution you plan to offer. What benefits will the user group gain from using your solution? If it's a product, what physical items will they receive? If it's a service, how will it assist them?

Step 5: determines the benefits of your solution

Think about how your product or service can benefit your user group. What value does it bring to them? How does it address their needs? Benefits may include improved performance, enhanced experiences, cost savings, or added convenience.

Benefits can also be emotional. For example, consider the shipper who values not only speed but also safety and having a clear overview of the situation. It's not just about getting to the other side of the water quickly.

Step 6: analyse the match between customer and product

Reconnect the two canvas halves of the Value Builder. Evaluate whether your solution aligns with the desires of your user group. If there's only a partial match, explore if there are additional benefits you can incorporate to better align with your users' needs.